So the eighties revival is in full swing.
Frankie is relaxing again.
Belinda Carlisle is packing them at the Shaftesbury theatre.
And last night the recently reformed Spandau Ballet took to the O2 stage for the third time this week.
It was a fantastic show, and great to meet the band backstage.
But what really struck me, other than how well the songs stand up after nearly 25 years, was just how minimal the staging was.
Gone were all the New Romantic flourishes, and in their place was simply a band at the top of their game playing all their best loved songs.
It’s easy to get carried away with ‘putting on a show’ and forget that, ultimately, content is king.
Experiential marketing has to be prepared to offer more than "a production".
It needs a reason for being and a story to tell.
Get the balance right and, like the boys, you’ll be ......Gold.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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