I realised something the other day on the way to work.
People across from me in the train were all reading papers with the usual ‘time to panic’ headlines on the front page.
That’s when it occurred to me.
Worrying must work, because 99% of the things I worry about never actually happen.
The whole point of worrying is that it’s about all the things that are beyond your control.
So if you can’t do anything to affect the outcome, wouldn’t you be better saving your energies for something more positive?
Do as much as you can.
Try as hard as you can.
Exercise control wherever you can.
If anything goes wrong, you’ll at least be able to learn from the experience.
So stop worrying.
What have you got to lose?
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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