Outside of cartoons and unimaginative comedy films, has anyone ever actually slipped on a banana skin?
In all the ‘no win no fee’ Claims Direct ads, that’s never been one of the personal injury scenarios they’ve recreated.
I only ask because it’s become such a familiar cliché and we all expect it to work.
But in fact it doesn't.
One quick experiment later and there’s a big mess in my street, but no-one lying on the pavement seeing stars.
There are so many “industry rules” and “it’s never been done befores” that block innovation
Before embracing them, why not put them to the test?
I love the question we use at Jack Morton.
We can’t do it, but how would we do it if we could?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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