There’s a very old joke about the gynaecologist who time off to decorate his kitchen.. ......through the letterbox.
Sorry
Now, poor taste aside, there’s a lesson here.
We all tend to view the world as if through a letterbox.
The “letterbox” of our own experience.
Sure we get better at what we’re doing, but we restrict ourselves to a narrow field of experience.
How amazing would it be if we actually opened the door and got a fuller picture of the world around us?
The theory of consequential action suggests that if we change one thing we change everything
Reading a different paper, trying something else on the menu (I can recommend the soup) taking a different route to the office or even running a project with a new team, .
They all serve to broaden our horizons and give us more room to spread our wings.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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