We spend so much of our time applying a critical eye to the world around us.
We scrutinise our colleagues’ work, we interrogate our clients’ briefs and we moan about our lot.
Too much of a culture of negativity can be toxic, and it prevents us from doing our best work.
So I’d like to propose a day when we try to see the best in everything and everyone.
Let’s build, rather than demolish.
I know we’re all feeling the pressure at the moment, but this is the time when positivity can work wonders.
Stop looking for a shadowy figure lurking around the next corner, and take a moment to think about the people and relationships that fill your day.
Remember why you like working where you are, and the people who make it all seem worthwhile.
It’ll help you achieve more, and you will find that the upbeat mentality rolls over into the next day.
And the one after that…
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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