I Know This Much Is True

So the eighties revival is in full swing.
Frankie is relaxing again.
Belinda Carlisle is packing them at the Shaftesbury theatre.
And last night the recently reformed Spandau Ballet took to the O2 stage for the third time this week.
It was a fantastic show, and great to meet the band backstage.
But what really struck me, other than how well the songs stand up after nearly 25 years, was just how minimal the staging was.
Gone were all the New Romantic flourishes, and in their place was simply a band at the top of their game playing all their best loved songs.
It’s easy to get carried away with ‘putting on a show’ and forget that, ultimately, content is king.
Experiential marketing has to be prepared to offer more than "a production".
It needs a reason for being and a story to tell.
Get the balance right and, like the boys, you’ll be ......Gold.

Hunting The Big Beasts Number 3

It’s time for me to pay tribute to another one of Jack Morton’s Big Beasts – step into the spotlight Miles Platt, Director of Operations.
Our reputation for flawless faultless delivery is well known and regarded throughout the industry and Miles is one of main drivers of that, but he is so much more than the leader of the production side of the business.
If, like me, you believe there are four main personality types, then Miles is definitely an ‘amiable’. He’s always pleasant, even tempered and generous with both time and ideas.
Despite this easy-going and affable nature, he’s a little like the Terminator – he absolutely will not stop, ever, until the job’s done and done right.
Which for me proves a steel core at the heart of the nice guy.
Miles is also the epitome of collaborative working, heads up the international green team, and displays a relentless pursuit of excellence that helps to carry the whole business forward.
Ultimately, when there’s a huge amount of information to be taken on board, he gets to grips with it quickly and manages to translate it into something usable that we can all work with.
I’ve spoken before about the myth that nice guys finish last. (here)
Miles’ success is the perfect example to underline my point.