Have you ever listened to the wannabes on any of the TV talent shows talk about their career aspirations?
It’s easy to spot the ones who will go nowhere – they’re the ones who talk about wanting to be rich, famous or successful.
If you really want to achieve your goals, you need to be specific about what they are.
It’s not enough to say “I want to be rich.”
You need to know exactly how you’re going to go about accomplishing it.
Think about it, do you want a car, or a three-series BMW in blue?
If you choose the latter, you’re far more likely to get it, because the specifics give you something to focus on.
Look at the contestants on Mastermind.
The successful ones have a really narrow field of expertise, which means they have their eyes on the prize.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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