Teams and tribes – they all depend on a leader to give them order, direction and motivation.
If you’re lucky enough to find yourself in the position to lead, grab that responsibility with both hands.
As I’ve said before leadership is all about inspiration, not control.
Most of us work in a pretty meritocratic environment, which means that everyone has a chance to apply their talents.
So no-one needs a leader who second guesses every decision and takes responsibility for every element of the project.
You don’t need to be the best player on the team.
Sir Alex Ferguson wouldn’t last five minutes on the pitch.
But he knows how to bring the best out of everyone in his team.
Your job is to inspire and motivate.
That way, everyone gets the chance to shine.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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