Its human nature – we all love that moment when the spotlight finds us.
Our moment to shine.
It feels like the entire world is on its feet applauding.
Or is that just me?
But as great as it feels to be in the spotlight, we should all be wary of spending too much time there.
It actually gets a little tiring and tedious to be centre-stage the whole time, not to mention sweaty.
If you constantly need to be in the spotlight, you’ll start making bad decisions and stepping on the toes of the other team members who should be taking their turn in its beam.
Spotlights move around, searching for the next star.
Don’t worry, it’ll find its way back to you in its own good time.
And if you take some time out of the spotlight, you’re less likely to be blinded to everything else that’s going on.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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