As I write this blog, I sometimes find myself thinking of William Shakespeare.
I picture him sitting at his desk, chewing on his quill and wondering why turkey feathers taste so nasty.
I wonder where he found his inspiration, and what made him become our greatest ever writer.
The thing is, he didn’t have that many great ideas, but he was a great story-teller.
In fact, Shakespeare’s entire oeuvre has been broken down into seven basic plots:
Authenticity
Performance
Passion
Challenge
Empowerment
Liberation
Possibility
Each one of these simple prompts managed to fuel some of the most remarkable literature in history.
Which goes to show that it’s not the originality of your idea that counts, but the way you tell your story that really matters.
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What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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