Sometimes I think we all forget that the people at the top of our business haven’t always been there. They didn’t suddenly appear in a clap of thunder as a fully formed CEO.
Like the rest of us, they started out small and worked their way up.
Which is why I always laugh when I hear people speaking to the top brass as though in a second language.
The assumption (wrongly) seems to be that one has to speak to these guys in a certain way.
Take Josh McCall, Chairman and CEO of Jack Morton Worldwide.
He has spent enough time at the sharp, pointy end of the business to really knows what our world is like.
He joined JMW in 1984 so, been there done that as they say.
He also knows just how hard we work to get results.
Josh’s career moved on, but he hasn’t forgotten the fundamentals of our business.
If you spend all your time pre-judging what you’re going to say and what they’re likely to think, I can guarantee you’ll end up saying and doing the wrong thing.
Senior managers have enough people around them, second-guessing every move.
So why not give it to them straight and save everybody some time?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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