Maybe it was the sunshine.
Maybe it was the moonlight.
( I could blame it on the boogie)
Or maybe it was the Haka I posted yesterday.
No matter.
The pitch I was part of yesterday morning was fantastic.
Everything came together in the best way and by late afternoon we’d already heard the good news.
So how did we get it so right, that the clients couldn't wait to tell us?
We had a great idea that was smart, simple and stunning.
We did our homework, so we could speak convincingly about the solution we developed.
We didn’t take ourselves too seriously, which is vital when you’re spending that much time with each other.
And on the day, we looked and felt like a real team.
The kind of people anyone would want to work with.
For all the books, seminars and training courses on how to pitch effectively, sometimes it’s as simple as those four elements.
So thanks to everyone who played a part and three cheers for the client with vision.
Have a great weekend.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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