In my many (many, many) years in business, I’ve had the pleasure of mentoring a whole host of people.
Along the way I’ve helped them to secure dream jobs, snag promotions and win pitches.
Others I’ve helped to start companies and make fortunes.
Although the end goal differs from person to person, the conversations usually start out the same way:
"Will you help me?"
"Of course I will, but you don't really need my help. You’re fantastic."
"I do need your help"
"Ok I'll help. But you’ll reach a point where you’ll realise you already knew most of it.”
And they always do.
But no matter how many times I join people on those journeys, it’s always worth it.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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