Beware Of The Toxic Pitch

Budgets are tight and the pressure’s on.
We’re all in the same boat and the waters are pretty choppy.
So we need to make sure that we’re pursuing the right opportunities, and letting the other ones go.
There are lots of pitch opportunities that come along that look great on paper.
Interesting clients, challenging projects and the scope to do something different.
But some also come with a bunch of warning signs that suggest that your time would be better spent on more fruitful endeavours.
Every business needs to identify its own rules for opting in or out.
It all comes down to making smart, informed choices.
Robert De Niro didn’t become the best actor of his generation by fluke.
He often said his success was down to “the choices”
He put as much effort into the roles he chose as he did in bringing the characters to life.
Those great roles made him a great actor, and it’s the same for agencies.
The great opportunities are out there, you just need to recognise them.

Of course, the less said about Rocky & Bullwinkle the better.