If I asked you to name the most published book in the world, chances are you’d pick the Bible, a Harry Potter doorstep, or maybe one of Dan Brown’s turgid A-B-C symbology thrillers.
But you’d be wrong.
In fact, the IKEA catalogue is the most published book, which boasted an astonishing print run of 196 million copies in 2008.
But it’s worth remembering that IKEA didn't set out to conquer the publishing world, it was just a happy accident that they stumbled into.
In the grand scheme of things it’s an entirely irrelevant by-product of their actual successes.
If IKEA had gone to market intending to become the world’s biggest publisher, they probably wouldn’t have achieved this landmark accomplishment.
The key is to focus on being the best you can be at the thing that you do.
Spend time honing your craft and make that your sole objective.
Anything else is a bonus.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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