As companies have struggled to keep things business-as-usual during the recession, one of the key cutbacks they’ve made is in live events.
Obviously, as an experiential marketing agency, we had to find a way to work around this changing circumstance.
Thankfully, with a great digital team and the incredible virtual experience platform JMW created, we’ve been able to keep our clients’ events programme alive in innovative and cost-effective ways.
People are currently wondering whether the success of virtual events will spell the end of live events.
I say a resounding no.
Although these solutions enable businesses to communicate and interact with customers, employees and other stakeholders, the fact remains – there’s no substitute for a real live experience.
There’s an extra special dynamic that comes from being able to look people in the eye and sharing a memorable experience together.
We’ve all been there they are special
There is of course one other factor.
It’s called the psychology of honesty.
Face to face one is less likely to;
Duck an issue.
Agree to some objective or other you are not even going to try to achieve.
Say yes when you mean no
Say no when you mean yes
Face to face keeps us all honest
Virtual events are a great platform, but they should be a supplement to the live experience, not a replacement.
Honest!
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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