Say My Name, Say My Name

Unless you’re a child, and your Mum is invoking your middle name (which can only mean a telling off), everyone loves to hear their own name being used.
It’s the human condition we all want to be loved and belong.
Our clients are no different.
They are proud of the companies they work for and want to hear their brand name and see their logos used on agency proposals.
It’s a simply way of showing that we’re thinking about them and that we love their brand.
The more we do it, the more they realise that we care and there’s no-one else in our lives.
We don’t have to wait to be appointed to start speaking confidently about our relationship.
When we write proposals, let’s talk about ‘working with you’ rather than ‘working with our clients.’ And if we use ‘we’, let’s be clear that we’re including them in that.
Let’s start acting like we’re already one team.