One of my colleagues here at Jack Morton, Gareth, attended a retirement party recently for a client of his former agency, and was happy to see all his “old” clients.
During the course of the evening Gareth was surprised to learn that he was still the subject of many a conversation, despite two and a half years having elapsed since they last spoke.
This is a real demonstration of one of perhaps the best known of all sales truisms.
People buy people first.
Yes clients buy our work, our creativity or our bespoke costing and control systems.
But they buy us.
The people in the room, the chats over coffee and reassuring voice at the end of the phone line.
It’s great when a client connects with you through Linked-In, and Facebook , but it’s a hundred times more valuable to know them in the real world..
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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