Anyone who reads this blog closely might spot the occasional typo. Unfortunately, human error is an immutable truth that affects the great and the good.
Even the Bible isn’t immune to the occasional slip up. Famously, the ‘Sinner’s Bible’, published in 1631 omitted a rather important "not" from Exodus 20:14, making the seventh commandment read "Thou shalt commit adultery." It’s no wonder that one piqued my interest.
This got me thinking about the way we do things at Jack Morton.
We often get briefs that challenge us, sometimes our first thought is Oh, we can’t do that.”
But then someone will ask the “Sinner’s Bible” question
“But what would we do if we could?
Try it you’ll be amazed at some of the ingenious solutions that will present themselves
(Here is a case in point Jack Morton's Virtual Experience Platform - Genius)
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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