There’s an ancient Chinese Zen story about two monks travelling in silence.
After several days they arrive at a broken bridge, there they find a partially clothed woman unable to cross the river.
Despite their vows the older monk picks the woman up and carries her across the water.
The younger monk was unhappy with this, but kept silent. At the far side of the river, the monks parted ways with the woman and walked on.
After a few more days travelling in silence the young monk can bear it no more, and cannot keep his silence any longer and accused his companion of hypocrisy and double standards.
The old monk replies calmly. “Brother I put her down days ago, why are you still carrying her?”
We all encounter challenges and turmoil in our daily lives.
And we have two choices – we either put them down and move on, or carry them indefinitely.
My advice?
Lose the baggage, travel light and enjoy the journey
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What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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