As Col. Nathan R. Jessup in A Few Good Men Jack Nicholson delivered one of the most memorable movie lines ever and perpetuated one of the biggest untruths (here)
That somewhere there are people who can’t handle the truth.
Your cheque’s in the post. I’ll be in touch. It happens to everyone. We’ve all heard those clichéd untruths used to spare other people’s feelings. And clients are no different – that was a great meeting, we loved your idea, we’ll call at the end of the week.
We’re grownups though.
And contrary to Colonel Jessup’s thinking, we can actually handle the truth.
In fact, it’s tremendously disempowering to protect people from the facts they need.
In most situations, as soon as the truth’s out there, people just deal with it.
So please to all of you clients out there, we’d rather hear it than be strung along in the false hope that something good will come of it.
Not all our solutions are going to be right, our mix of people may not fit, and that’s OK we know that we’re not always successful.
The point is we want to be the best and try win every pitch so much better that we get the news early, learn and move on.
We can handle it!
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What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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