“I think we need to talk.
I’ve been doing a lot of thinking.
I think we’ve reached a point where we both want different things.
In the beginning it was so easy, but I just don’t feel the same way I did.
Don’t feel bad, you’ve done nothing wrong, we’ve just grown apart.
Look, it’s not you, it’s me.
If I’m honest, I’ve found someone else.
They understand me, they make me feel special, and I really think it could work.
We’ve had a great run for the last few years, but I think we both need a fresh start.
But let’s stay friends and keep in touch.
Maybe somewhere down the road, who knows?”
It happens to all of us, in life and at work.
Don’t lose heart though go win a new client.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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