A friend of mine (yes George it’s you) has bravely decided to remodel his entire flat, and told me that he invited three different builders to tender for the project.
Rather than simply turning up to give a quote for the work, each of the would-be contractors gave a full pitch presentation.
The contractor who gave the best presentation did end up winning the job.
The amazing thing was it wasn’t just the presentation that won it for him, he was also the one who bothered to follow-up his pitch and ask for feedback, kept in touch, suggested new materials and a cost saving.
In short he made it clear that he was passionate about the job.
I think it’s always educational for those of us in agency roles to experience a pitch from the other side of the table.
It gives you an insight into what makes a great presentation, and also shows you firsthand what it takes to win.
Remember though the presentation itself is only part of the process, don’t be afraid to follow up and do make it clear that you really want to do the work.
You’ve invested huge amounts of time and effort in the opportunity, don’t waste it by forgetting to ask for the business.
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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