Ponder on this for a second.
Nobody gets a year older on their birthday.
You’re only ever a day older than you were yesterday.
Small incremental changes that affect our lives are happening all the time
When something goes wrong, there’s no flash of lightning or crash of the cymbals.
Mistakes are made one teeny tiny step at a time.
Chaos theory starts with a butterfly flapping its wings on the other side of the world and ends with losing a pitch because you didn’t sweat the detail, time after time. .
So keep your eyes open for all the little things.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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