Listening to the end of season football (soccer) manager interviews the other day I was really struck by one manager’s strategy.
For those of a non-footballing persuasion a quick context setting.
At the end of each season it’s a case of three up and three down – the three best teams in the Championship are promoted, whilst the three worst performers in the Premier League face relegation.
Obviously, everyone wants to be in the Premier League for their cut of the broadcasting rights, and the increased ticket revenue.
That way, they’ve got more capital for investing in new players to keep their performance up to scratch.
Needless to say, the pressure’s on, especially when it comes to be a newly promoted club and facing the enormity of playing Manchester United, Liverpool, Arsenal and Chelsea.
So I was interested to hear about one of the clubs that developed a clever strategy for maintaining their premier position.
They looked at the fixtures and predicted how they thought they’d perform.
Then, they focused on converting losses into draws, and draws into wins.
By breaking down a seemingly enormous challenge into small incremental tasks, they transformed a mountain into a series of molehills.
In the Eddie Murphy movie Holy Man, Jeff Goldblum’s character Ricky Roberts convinces himself he’s good enough by chanting about ‘turning bad into good and better into best’.
Don’t blind yourself with the enormity of the task, break it down and tackle it one manageable piece at a time.
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- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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