I don’t know if you’ve noticed, but there are a lot of birthdays happening at the moment.
Thankfully though, they’re not the kind that involves spending ages in Hallmark trying to find a card that doesn’t turn your stomach.
Call it the Credit Crunch factor, but after seeing so many notable high street names go under, the brands that have endured are calling consumers’ attention to how long they’ve been around. Sainsbury’s, Marks & Spencer, Persil, Lucozade and Selfridges have all celebrated very high profile birthday/anniversaries, giving them the perfect opportunity to talk about their heritage and demonstate how they’ve weathered the storms of modern life.
On the one hand, I think it’s great that we’ve got so many strong, confident and vibrant brands out there.
Jack Morton has been around since 1939 and we know that there is no time for complacency whilst revelling in history.
I know our resilience is thanks to a willingness to look to the future and adapt accordingly.
If those who forget the past are condemned to repeat it, those who fixate on it are in danger of becoming extinct.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
