This video has been doing the rounds recently, and has unsurprisingly proved a big hit in the agency world. (Video here)
Sure it’s funny and well-observed, but I also find it a little one sided.
Of course there are businesses and individuals out there who act like this, but sketches like this tend to perpetuate an unhealthy culture of ‘us and them’.
Anyone who works in a service role will undoubtedly have moments when a client does something frustrating or nonsensical.
But in a relationship you need to focus on the good things, rather than fixating on the short-comings. Besides which, we’ll be laughing on the other side of our face when the inevitable follow-up video emerges depicting the agency world’s foibles from the clients perspective.
And believe me, there’s a world of great material out there.
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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