The equals sign was invented by Welsh physician and mathematician Robert Recorde.
He created it because he found writing ‘is equal to ’ somewhat tedious, and chose two parallel lines because “noe 2 thynges can be moare equalle”
(he may have been a great mathematician, but not a great speller).
The notion of parallel lines and equality can be applied to business partnerships – like attracts like. So a brave client will get the brave agency it deserves, and vice versa.
I’ve talked a lot about the similarities between clients and agencies, and the need to reflect shared traits and characteristics.
But like any relationship, it takes effort on both sides to make it work.
Find the qualities you have in common, and work on the ones you don’t.
Oh, and unlike parallel lines, make sure you meet often
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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