A lot of our favourite movie heroes made spectacular comebacks in the last couple of years.
My personal favourite was NYPD’s finest John McClane, (a middle aged bald guy who could have guessed I’d love him) dragged out of boozy retirement in Die Hard 4.0.
At one point, his young ward, played by Justin Long, looks incredulously at McClane’s battered face and asks, “What makes you that guy?”
Bruce Willis gives a typically laconic response “…because there’s nobody else to do it right now.”
Sometimes, there’s no-one else around who can do what needs doing.
So take responsibility, and get on with it.
Where I might disagree with John McClane is in his belief that he’s the "wrong guy, in the wrong place at the wrong time."
Since he always manages to get the job done, I’d argue that he’s actually the right guy… It’s just a matter of perspective.
Have a great week of being "the guy."
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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