The call’s been made. We came a close second.
No cigar.
So what do we do? Take the phone off the hook and head for the nearest bar?
Of course not. This is no time to be drowning our sorrows.
Or making excuses.
At this point, it’s time for a commercial break.
Please read David Kean’s ‘How not to come second’. Genius!
http://www.amazon.co.uk/How-Not-Come-Second-Business/dp/1904879624
He knows all the excuses in the world, and he explodes every single one of them.
Right, where was I? That’s right – how to deal with rejection.
I honestly believe that some of the best opportunities come out of a failed pitch. There are always deals to be done – especially when the client bothers to call and say “We loved you but...”
Listen to the ‘but’. Learn from it. And figure out what other opportunities to exist.
You’re already talking about how great you are, so turn that into something.
Ask about other projects, develop the relationship and build something durable.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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