There’s nothing quite so rewarding as being able to stretch your capabilities and diversify.
Our clients come to us for solutions, and it’s all too easy to assume the channel or platform is a given. In actual fact, part of what we should be offering is a willingness to think beyond what we’re known for. If an idea is a good one, it should work irrespective of the channel.
We’re in the communications business, not the events business – so let’s focus on the best way to communicate.
We’re lucky to be in this position – to have the flexibility and agility to think around a problem and take our talents in a new direction.
Many people work in industries where their skills or service offering are rigidly compartmentalised.
Sure, our centre of gravity might be experiential.
But having seen the world through that prism, there’s a lot more we can do beyond the creation of an experience.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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