Not everybody wants to be a clown. Joe Pesci, pretends to take exception to Henry laughing at one of his funny stories in Martin Scorcese’s Goodfellas.
On Friday Chief Rabbi Dr Jonathan Sacks told a story about St Patrick's Day. Barack Obama and the Irish prime minister Brian Cowen were to speak to the crowd using an autocue. The speeches however were in the wrong order. The Irish prime minister began his speech when he realised he was reading the words President Obama was due to say.
Luckily he had a sense of humour. He told everyone what had happened and then said, 'Why do these things never work for me? Who said they're idiot proof?' Barack Obama entered the spirit of the occasion and began his speech: 'I'd like to thank Mr Obama.'
And that’s what we all need to do, especially when our plans go awry. It’s a tough world out there, and a good sense of humour (GSOH if you’re dating online er ...or so I’ve been told) is key to our survival.
One of my old bosses Iain Arthur firmly believed that a quick wit was a sure sign of intellect. So when things don’t go to plan, it’s an easy way of demonstrating that you’re still in control. And it’s a great indicator of chemistry – if someone’s laughing with you (rather than at you), then the relationship is already up and running.
So go on, make a joke. Have a laugh.
Now, have you heard the one about.....
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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