Hard as this may be to believe, but I wasn’t always a hit with the ladies.
In fact, when I was 15, I struggled to make an impression with the girls.
On reflection, I think part of the problem was my outspoken views about transparency and honesty. Never one for games and routines, I was keen to get to the point.
Unfortunately, I always expressed that as desire to get naked, to get to a position of essential honesty, that didn’t really work for my audience.
Many years later (no prizes for guessing how many years ), I’m a little more successful, but my opinions haven’t changed. I think 15 year-old me had a point.
It’s all too easy to hide behind artifice and insincerity, when what people really want is something real.
A real connection, a real experience, a real relationship.
That’s what we as agencies should be giving our clients. Let’s not forget that ultimately, people buy people. So the more real we are, the more likely it is that clients will opt to work with us over our competition.
If we’re true to ourselves, they’ll know exactly what they’re getting. And chances are, they’ll like it.
So let’s get naked. Strip away the facade and show ourselves for what we really are.
Who’s with me?
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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