How much is too much?
What’s your saturation point?
In this 24-7/365 world, where the Blackberry means you’re always in touch, there comes a point where you just need to get away.
And I don’t mean two weeks in the south of France, although that’d be nice if anyone’s offering.
It’s really about doing something different.
Get up and wander around.
Talk to someone new.
Or take a different route home for a change.
Sometimes, all it takes is a small shift or a break from the norm to recharge the batteries.
And it’s a hell of a lot cheaper than two weeks in Cannes.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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