Ban Miss World

There’s a lot of fuss at the moment about beauty parades.
Are they demeaning?
Do they have a viable place in modern society?
Actually, I’m not talking about Miss World – that’s for another blog entirely.
I’m referring to the beauty parade approach to pitching.
How many people do you think should be involved in the ideal pitch?
Things change pretty quickly in our world.
Clients are busy focusing on budgets, competitors and rate of sale and any number of other things.
You can’t expect them to be keeping up with all the changes in the agency landscape too.
So it makes sense that they want to get everyone in and find out what’s happening in the world beyond their inbox.
The key is to get ahead of the game.
My personal vision of Utopia is Agency Day
Clients set aside a day each quarter, or even every six months for Agency Day.
No brief.
No pitch.
Just an open invite for a number of agencies to “in whatever way you choose come in and impress us”
The objective would be to find the agency you want to work with or maybe the two top contenders and give them and only them a brief.
If nothing else, it’d be a fun way to spend the day.
For clients and agencies.
No swimsuit or evening wear, but definitely a talent round.