Yesterday, I said (perhaps controversially) that the big idea is the easy bit.
A little glib perhaps.
My point is that it’s important that we stay focused on how we bring the idea to life.
Take one look at our business and you’ll see that execution is as essential as it ever was. When it comes to experiences, the audience are part of the solution, rather than just be talked at, or broadcast to, their emotional engagement and participation is vital.
So if something is poorly executed, the whole thing falls apart.
Flawless, faultless delivery will always be our bread and butter. But that shouldn’t sound like a bad thing.
Quite the opposite in fact.
We don’t just choose the channel, we create it.
Now doesn’t that sound like a pretty unique opportunity?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
