Have you ever lived somewhere with only one decent restaurant?
I have, and let me tell you – no matter how good the restaurant is, is gets dull after a while.
The fact is, competition is a good thing. It’s healthy, and it gets everyone to raise their game.
Remember Avis built a whole brand positioning on that premise, arguing that since they were the second most popular rentals company, they tried harder.
I sometimes hear grumbles during a pitch, “It’s just a beauty parade”.
A competitive pitch keeps us on our toes.
The way I see it, there are very few reasons not to pitch.
Even against an long established incumbent.
It pushes your creativity, enthusiasm and ingenuity. And it makes you give your all in establishing a genuine rapport with the client.
These all sound like good things to me.
So next time you’re invited to pitch, roll up your sleeves and get stuck in.
Like I said, competition is good.
But beating it is even better.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
