I was watching GhostBusters on TV the other day, and that line made me laugh out loud (that’s LOL to the kids). But it also made me think – because even when we prime ourselves to listen, we don’t always.
Clients will often give you clues as to what the answer is that they’re looking for, but you have to really listen.
The key is to listen carefully.
The problem is, because we’re smart and enthusiastic and keen to show how great we are, what passes as listening is really just waiting for our turn to speak!
We nod, we smile, and we raise our eyebrows. But we’re poised in our seat, waiting for them to take a breath so we can leap in and take the floor.
We have two ears and one mouth, so we should use them in that proportion.
The answers are out there......
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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