Many years ago, Neil Armstrong was interviewed by Walter Cronkite (legendary TV newsman), and he was asked for his opinion on jogging, which at the time was the latest health and fitness craze. His reply: "I believe that the Good Lord gave us a finite number of heartbeats and I'm damned if I'm going to use up mine running up and down a street."
Aside from the fact that I'm a sucker for a great soundbite, Armstrong actually touched on a scientific truism.
We have all been given a finite number of heartbeats, and interestingly, it's the same number for many different groups of animals.
According to this report, it's been proved that we're each given around one and a half billion heartbeats. The healthier we are, the slower we use them up.
Makes perfect sense right?
This is going to be a tough year for all of us. We're going to be working longer and harder than ever before. So we owe it to ourselves to make sure that we're healthy in body and mind, if we're going to stay on top of what's expected of us.
(If you watched the Masters this weekend, you saw Phil Mickelson – playing great golf and looking fantastic)
Go for a run, a walk, start swimming, buy some rollerblades.... Ok forget the rollerblades
Whatever it takes - you'll work better and you'll live longer.
Think of this as the blog that saves lives.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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