There’s an old saying about failing to prepare…
And although everyone’s heard it a million times, I’m amazed at how many people ignore its advice.
Remember my son, Fox (on stage, west end show, Billy Elliott) even though he’s in the show 2 or 3 times a week, he rehearses every day.
Even when you know your performance, your pitch, your presentation, there’s always room for improvement.
Life may not be a rehearsal, but you’ll have a better business life if you put in the hard work and prepare
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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