My old friend Paddy McGuire lives by a very simple credo.
Every day he tells himself “It’s great to be alive.”
As silly as that might seem, Paddy knows that the alternative is a whole lot worse.
So there’s always a spring in his step and positive attitude in everything he does.
I find that quite inspiring.
Whatever you find yourself doing in a work context, it’s important to remember that energy and enthusiasm are the greatest motivation you’ll ever find.
Best of all, they’re contagious – so feel free to spread it around.
And be prepared to take as much as you give, because the best way to recharge your own batteries is from the energy you get from the people around you.
Repeat after me , it's great to be alive
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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