I know, I hear that a lot, and in all but one circumstance it’s a good thing
Rapid response. Quick turnaround.
Whatever you want to call it, it’s all about keeping a sense of urgency. The world moves quickly and the pressure’s on.
So there’s no sense in dawdling or procrastinating.
But for me it’s more than that.
If I get an email I try and respond within a few minutes.
It shows that I’m keen to have a conversation with clients or colleagues and that I will, knowing the pressure they are under, respond quickly. I have found that they’ll also reciprocate and get back to me in double quick time.
And before you know it, a question has become a conversation, a conversation a relationship and voila.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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