Jack Morton was recently visited by Sébastien Foucan, the creator of freerunning, and star of Casino Royale.
As well as showing some awe-inspiring footage of him defying gravity and battling Daniel Craig, he gave an inspiring speech about how the principles of freerunning can be applied in our day-to-day lives.
But what really stood out for me, as I listened to him speak, was the fact that he is the world’s leader in a field that he invented.
Now that is inspiring.
So next time you come up against a barrier or obstacle, try and look at it differently, change some rules, even create your own rules.
Create your own battleground, define your own terms.
If you invent the the rules of the game, there can be only one winner.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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