Mourning is a funny thing. Obviously not literally – it’s sad.
What I mean is that the respect shown during the grieving process means that you don’t consider someone or something’s character flaws and rightly so when we are grieving for people (Unless you are Michael Parkinson, interesting point here) but when it comes to companies maybe not.
I say this because the news media has been guilty of indulging in revisionist eulogies for those businesses that have been going under as a result of the recession.
I’m going to go out on a limb and say that although I think the high street is poorer for having lost some of its most recognisable names; in some cases it’s hardly surprising.
The businesses that we seem to be losing with alarming speed have for too long been living on the froth of a robust economy.
Brisk trade and favourable lending conditions blinded us to the plain, simple fact that some were being poorly managed.
So in actual fact, it’s not the recession that killed them – it’s bad leadership.
The recession has just made things more visible.
If Darwin was alive today (and I know he’s not because we just marked his 200th Birthday), he might call this the survival of the smartest.
So ask yourself, what are you doing to evolve your business and avoid extinction?
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- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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