This is a small point, but important.
Studies have shown that of all communications, 7% happens in spoken words, 38% happens through voice tone and 55% happens via general body language.
Practically, of course, this doesn’t work. For instance, can you watch a person speaking in a foreign language and understand 93%?
The important point however is not up for debate - it’s not just words that count.
Most communication comes through the non-verbal.
So brush up on your body language skills, not only how you project yourself, but in terms of being able to read other people’s.
Life is like a giant game of Texas Hold ‘Em. If you have any "tells", someone’s going to see them, recognise them and react to them.
After all, if your non-verbal signals contradict what you’re saying, people will know instantly to stop listening.
We all know the simple ones, arms folded, touching your own face.
Above all, make eye contact.
Even if, like me, only one of yours works.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
