Let’s face it; we all want to be the best we can be.
But to achieve this, we need to start out totally unaware of just how good we already are.
That’s either brilliant or I’m an idiot.... yes OK but read on anyway.
It’s simple really.
If you set out on a job, a project, or assignment thinking about difficulties, obstacles and the limits of your capability, you’re never going to go any further.
To take that next step, to get to the top of your particular tree, if your first thought is “We’ve never done that before,” your second thought should always be “So let’s go for it.”
All those things that you think you can’t do, they’re the things you should be doing.
Remember Thomas Edison, inventor of the light bulb.
According to legend, it took 1,000 attempts to perfect his invention, but he never saw these as failures.
In his words: “I never failed, I just discovered 1,000 ways not to make a light bulb.”
As Thomas himself said "Have faith go forward"
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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