How often have you been in a brainstorm, and heard those immortal words: “There’s no such thing as a bad idea”?
Well, I beg to differ, the world’s full of bad ideas.
Just ask Sir Clive Sinclair.
All too often, you’ll find yourself in a room full of too many people, in a meeting that goes on far too long and everything that gets shouted out gets written up, irrespective of how, of how....well, stupid it is.
The point of those words is to make everyone feel comfortable that they can make a contribution and not to feel shy about shouting out what is in their head.
For me the atmosphere that is created in the brainstorm is key; it should be warm and welcoming, fun and full of energy, lots of stimulus material and above all fun.
I know I’ve said that once but I like fun*
The best brainstorms involve a handful of people who are comfortable enough with each other to say when something works, and when it doesn’t.
These people, the right people, importantly not the same people every time, will be open and honest enough to recognise the good ideas and build on them.
There’ll be no hurt feelings about the suggestions that don’t make the grade.
*I’d like to thank Mel Brooks and Blazing saddles for the original version of that joke
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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