Are You Being Serviced?

Isn’t it funny how so many things get a snigger because they may sound a little bit rude?
The concept of servicing, for example, has developed an unfortunate alternative meaning (I blame the Carry On lot), so much so that people don’t like to give it much thought.
Which is a shame because (News Flash), we’re in a service industry.

It’s all too easy to become cynical in our day-to-day business life. We see ourselves as superior because we’re ‘cortical’ (look it up), whereas the service industry asks for a 12.5% gratuity when the job’s done. But there’s a real danger here, because that innate sense of superiority can come across in both word and deed.
Clients can sense it, and surprise surprise, they don’t like it.

The traditional service industry can actually teach us a thing or two about going above and beyond. Here’s a link to a nice little B&B that has made a name for itself by going out of their way to delight and pamper their guests. And the reason they do it is because they want people to genuinely enjoy their stay. So they’ll rustle up a full English breakfast at four in the morning if that’s your thing. Service is an offering without boundaries or restrictions, and industries like hospitality understand that.
They know the answer to the question “Who do you want to do business with – someone who loves you, or someone who’s just phoning it in?”