My friend Shaz Smilansky had her first book published recently.
I was pretty excited for her, not least because she asked me to contribute to bits of it and even featured my quote on the back cover.
Actually though, my main reaction was one of awe – for anyone who has the talent, tenacity and determination to sit down and write a book.
Already the reviews on Amazon are calling it an ‘industry bible’ – no small complement. These glowing responses are no doubt picking up on the fact that it’s the first time anyone has attempted to compile a comprehensive A-Z of our complicated and often misunderstood industry.
Hard work deserves reward, so I’m quite happy to shamelessly plug Shaz’s book by using that age-old critics’ staple.
If you only buy one book about experiential marketing this year, make sure it’s Experiential Marketing: A Practical Guide to Interactive Brand Experiences.
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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