This is a post that really needs orange cones and police tape around it, so beware.
How efficient are you?
Really?
One way to answer that (if you didn't already) is to keep a daily record of the things you accomplished, both personal and private. I can pretty much guarantee that it will make sobering reading. Because once you break your day down into its constituent parts, you start to see just how much time is lost in the ether.
Ten minutes here, half an hour there, it all starts to add up.
We're all surrounded by people who are busy - they're the ones who complain that there just aren't enough hours in the day.
But there's a big difference between being busy and being productive. And unfortunately the 'busy fool' problem is contagious - the moment you stop being efficient with your time, you start to impact on other people's efficiency, and it spreads like a virus.
Before you know it, the whole office is running around and no-one's getting anything done.
One final thought - don't assume that, just because you keep everything logged in Outlook, you're on top of things and making the best use of your time.
Remember that Outlook doesn't manage your diary, you do.
Sorry, must dash, I'm late for a meeting.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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